Thousands of Facebook likes for a cause or issue is helpful, but ultimately passive. Direct engagement with elected officials is key: Use technology to directly communicate to politicians – [through] e-mail, text, phone calls, tweets, comments – to influence policy outcomes.

~ Brett Bell, founder of Grassroots Online

In Kielburger, C. & M. (April 3, 2013). Have your say: How can average citizens influence government decision-making between elections? The Globe and Mail.