Creating pressure

Create pressure on elected leaders without crossing the line into lawbreaking and violence, so that both your message and your tactics resonate with broader public sentiment. Social media campaigns, demonstrations and peaceful occupation of public spaces will tap into broader strains of public discontent or desire for change.

~ Keith Neuman, executive director of the Environics Institute

In Kielburger, C. & M. (April 3, 2013). Have your say: How can average citizens influence government decision-making between elections? The Globe and Mail.